Centerline

At Centerline, I’ve had the privilege to work with clients who are defining how the world works today — and where it’s going in the future. The technologies I’ve worked with recently are AI, machine learning, cloud infrastructure, IT security, and global payment processing (to name a few). Our content is targeted at a variety of audiences from C-suite business decision-makers to data scientists and developers.

As a Creative Director, I work in lockstep with account directors and strategists to tell our clients’ stories. From product-level content up to broadcast commercial spots, I direct the creative concepting and execution on projects ranging from integrated campaigns, videos, interactive web experiences, ebooks, white papers, and social strategy.

Cloudera Masters Campaign | Broadcast spot & web experience

From February to April 2021, I worked closely with Cloudera to produce an integrated campaign that launched during The Masters golf tournament. I directed the commercial used for their broadcast spot and led the conceptual and digital strategy work for the interactive web experience.

The web experience was designed to segment visitors by persona. To get to the landing page, a user answered two questions developed around a narrative of space travel. Based on their answers, the copy and content were customized according to their persona.

IBM

While working at Centerline, I’ve worked across many IBM business units. More specifically, I’ve worked with technologies like Watson AI, Watson Media and Weather, and Sterling Supply Chain as well as broader departments like IBM Industries and IBM Partner Ecosystem.

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IBM Partner Ecosystem | Partner Heroes Campaign

This series highlights how partners within the IBM ecosystem are using IBM technology to stand up products, services, and solutions that meet the needs of their clients. On this project, I wrote scripts for the narrative portions of the videos, directed VO sessions, selected broll, was on-site for production, and more.

IBM presence at the National Retail Federation (NRF) Conference 2020

IBM had a significant presence at NRF 2020, and I produced all of the content for their on-site booth. This ranged from premium videos for their jumbo screens to interactive tablet experiences for sellers that showed how IBM is helping retailers modernize. I was the creative lead on the content produced and led scripting, copywriting, and video production for the different experiences.

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Cloudera | Machine Learning content

While I work across business units at Cloudera, I work most closely with the Machine Learning team. My team and I produce ebooks and white papers that educate audiences across the buyer's journey about how Cloudera helps organizations achieve advanced analytics and machine learning use cases.

Qlik

This video was created to drive awareness around Qlik’s embedded analytics functionality to a developer audience. I led the concepting, scripting, and visual execution of this piece which was produced in 3D.

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IBM Watson Media & Weather

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This video tells the story of Weather Solutions from IBM Watson Media and Weather. While working on this account, I learned the fascinating science of weather data and how, through AI, we’re learning how it influences human behavior. I was the creative lead on this video, overseeing its execution from scripting through storyboarding to the edit.

IBM Cloud | Sonoma County Rapid Response Solution

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This story shows the power technology has to help vulnerable populations. After the 2016/2017 wildfires ravaged Sonoma County, the Department of Health Services worked with IBM to stand up a rapid response program to identify those in greatest need. My team and I flew to Sonoma County in late 2018 to film and produce this story.